Five primers. No SKUs, no “buy this bottle.” Enough label literacy to read a rail.

WhiskeyBourbon, rye, and what “bottled in bond” is doing on the label. RumWhite, aged, and why a daiquiri wants the light one. GinLondon dry vs the rest of the botanicals. TequilaBlanco, reposado, and 100% agave. VodkaNeutral spirit. The mixer is doing the talking.